The Power of Marketing Personalization

Posted by Kierstin Payne on Sep 3, 2017 4:30:00 PM

In EDGE, Promotional Products, Print Marketing


In today’s technological world we are constantly surrounded by personalized marketing. From email messages scripted to match your interests (even your name), to your favorite shopping site were you are greeted with personalized recommendations (anyone ever shop Amazon?). Even your phone identifies where you are and presents you with reviews, recommendations, or even deals made just for you!

With as helpful (and effective) as this personal digital marketing is, they’ve somewhat become expected and fail to impart a “WOW” reaction. However, receiving a printed marketing piece with your name or personalized gift from your favorite vendor, never fails to put a smile on your face. One of my favorite examples of this is Coca Cola’s “Share a Coke” campaign that increased their sales volume for the first time in four years by simply adding popular names to their bottles. Have you been pulled in by their creative marketing? A friend of mine recently came home with a bottle of coke displaying their first name because it was right in front of their eyes when they went in search of a beverage. The following week they discovered their middle name in the very front. They now have two (unopened) bottles of coke sitting on their desk just because they had their names on them.

For more great examples, read HubSpots article about 7 brands that have taken personalization to a new level.

While you fully understand the power of personalized and location specific marketing, maybe you’ve always thought it would be outside of your available budget, or simply too complicated to manage. The truth is, technology has also made personalization and customization of traditional marketing significantly easier to achieve and affordable. As a matter of fact, all of your marketing materials can be organized and managed through an Online Marketing Portal built just for you. (did you catch that?) 😃

Does the thought of launching a branded Portal with the ability to step up your marketing game excite you? if so, download our slide deck to get your team (and even your boss) excited to make the leap as well.

Launch a Branded Marketing Portal


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