5 WAYS TO UTILIZE PROMO PRODUCTS
Promotional Product are a great tool to add to your business and sales strategy. However, what do you do with all of the pens, stress balls, and phone wallets you bought. Let’s take a look at 5 ways to utilize your promo products.
- TRADE SHOWS AND CONVENTIONS
Trade shows and conventions are flat out hectic. You meet more people than a freshman moving into college! Do you really think anyone is going to remember you when they leave? Probably not.
The reason promo products work so well in these settings is because you’re giving them a tangible to take away from your conversation. They remember you when they use that pen, as well as when they are searching for the services you provide! In fact according to Promotional Products Association International (PPAI), 71.6% of tradeshow attendees who received a promo product remembered the name of the company who gave them the product and 76.3% of those attendees had a favorable attitude toward that company.
It’s pretty standard to send out gifts to your clients around the holidays or monumental moments in your business relationships. Typically, you might send out a card or some sort of candy. But, what better way to show appreciation for your clients than something they will actually use? When you send a client something they can use like a bluetooth speaker or a leather bound journal, it will leave a lasting impression that will continue to delight your clients.
- SALES TOOLS
When you are selling your product/service, the main goal is to leave a positive lasting impression, that will eventually lead to a sale. In a study performed by PPAI, they discovered that 52% of promotional product recipients did business with that company. That would mean if you handed a promo product to every lead, you could convert 1 out of every 2!
- DIRECT MAIL
So you tried a mail promotion to increase sales and that’s not working. You’re looking for a great way to stand out through mail, but you’re not sure how. Send promotional products! Don’t you love it when a package arrives for you? Yeah, so does everybody else! According to PPAI, the inclusion of promo products to a mail promotion increased the response rate by 50%.
Having trouble standing out in the crowd? Promo products are here to save the day! 55% of study participants kept their promo products for more than a year. That means for a whole year, your leads or clients will consistently see your name. If you're tired of consumers forgetting your company’s name, it might be time for some promo in your life.