Since we're heading into the final days before an election (at the time this blog was written), it's the perfect time to talk about brand recognition. What do you always see along every roadside and intersection the month prior to the second Tuesday of November? Campaign signs everywhere!
Have you ever thought about why there are so many of them and why they do it? Seriously think about it, do they tell you anything about the candidate? No, not usually. In fact, most of the time they're nothing but their name and what they are running for.
Well, here is the real kicker! Have you ever voted for someone just because you remembered seeing their name (or maybe you just recognized the name, but couldn't really remember why)? It all comes down to brand recognition. Their name is their brand. They know that getting it in front of people is critical to their success and a chance to grab a few votes from people that may not have a clue who they want to vote for. I'm not trying to say it's right, but whether you like it or not, it's true. It's no different than going to a restaurant that you've never been to, but you've "heard" of it . . . so it must be good, right?
Unfortunately, achieving strong brand recognition is not easy. It takes repetitive exposure to your brand before people begin to remember it (and if you're lucky, they actually know what you do). One of the easiest ways to get your brand in front of people is through branded apparel and gear. Whether it's your staff or customers, individuals wearing or using a product with your company logo is an extremely easy way to increase your brand exposure. It's like a miniature walking billboard.
Branded apparel delivers these additional benefits as well:
- Improved company culture, read more in our blog "Branded Apparel's Impact on Corporate Culture"
- A professional image and perception of strength and credibility. Walking into a business, whether it's B2C or B2B, where everyone is sporting quality apparel with their company brand always leaves a favorable impression and belief that they really have their act together.
- If you offer a selection of items to your team at no charge, well . . . who doesn't like free clothes or gadgets? I know I do!
- How about customer loyalty and goodwill? If a customer comments on your new cool shirt, jump on your company portal and order one! Just imagine how excited they'll be when they get their surprise gift in the mail.
- and many many more . . . .
The bottom line is, corporate apparel provides many benefits and marketing opportunities. It's inexpensive, easy advertising that you should be taking full advantage of. There are many marketing and corporate apparel programs that can make it easy to manage as well.