Flawless Execution: Achieving the impossible

Posted by Rachel Roberson on Aug 18, 2017 6:22:00 PM

In Marketing, 360 Marketing

Flawless Execution: Achieving the impossible

Think about it

An animal may adapt to its habitat in different ways, and it may consist of many different things. The climate, the kinds of food plants that grow in it, other animals that may be predators or competitors, all animal must learn to adapt in each of these factors in order to survive.

For example, the Camel. It can survive in the desert because they store fat within their hump, which can be utilized as both a food and water source when things get tough. But, I’ll bet you didn’t know that they also have thick hairs in their ears and above their eyes for keeping sand out.

So get to the point.

Execution is very much like adapting to the environment. In our everyday business environment, there are things that you do every single day. It’s routine, right?

Well, what happens when you’re thrown a curveball? Conditions get tough, information gets lost, and often times your simple task takes longer or harder to execute. So, can you adapt and still have the same result?

Let me show you how. With animal references of course...

  1. Identify Everything Up-Front (Q&A, Timing, Deadline)
    When given a task to execute, you must know the key questions. From start to finish, always know what the key items needed are, and what those deadlines may be. Much like a flight plan, birds know when to fly, and when to conserve energy. They know when to walk among the land, and to dip in the water. Since we’re not birds, and don’t all carry that same instinct, timing, and asking the right questions are key to having flawless execution.
  2. Know The Expectations / Communicate (Documentation, Expectations Set)
    Know the expectations of the conditions. Camels know that resources like water and food are scarce for long periods of time, so storing their food is a matter of survival. That’s not necessarily the case here, but it can teach us to look ahead, and know what is expected. Projects all have deadlines so we must be resourceful, and then communicate it. Documentation is key to those expectations. Write them down, so everyone's clear.
  3. Coordinate (Process)
    Work with your team, know how each and every piece of the business and personalities involved work. When it comes to process with your team, you must know how to communicate. Think about the migration patterns of birds, they know as soon as the weather cycle hits the point in time for them to migrate to better conditions. The flight begins. But how do they communicate it? They alert the others, and fly together.

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