DELIGHT OR DAZZLE - 5 STEPS TO DELIGHTING YOUR CUSTOMER

Posted by Rachel Roberson on Sep 30, 2017 2:03:00 PM

In Marketing, 360 Marketing

SHINE BRIGHT LIKE A DIAMOND
DELIGHT OR DAZZLE - 5 STEPS TO DELIGHTING YOUR CUSTOMER

From the famous words of Rihanna, “Shine bright like a diamond, find light in the beautiful sea, and choose to be happy”. Customers want, what makes them the most happy. Working on difficult projects, streamlining communication, go-to-market strategizing, building brand reputations, supporting lead management, analysis, and marketing communications is something that doesn’t make them happy. Why? Because, it’s something that doesn’t come natural.

But we’re all humans right? So why not have a little fun. Dazzle your customers with something that comes natural. Let’s start with delighting them to the end of the beautiful sea and back. Here’s how.

  1. Make them feel special
    Handwritten notes are a lost art. After a routine visit, or perhaps there is a meaningful day in their life that you are aware of... let them know you’re thinking of them.
  2. Get them a gift
    Whether it’s a holiday, or just a simple routine visit, bring them something. It doesn’t have to be large and expensive. Just something to let them know that they’re on your mind. Another gift that works well, is something in which you position yourself as showing them that you’re giving them a “deal of the year”. What customer doesn’t love a special?
  3. Interest them
    Your customers are people too. Find something in conversation that interests them! Let them know that they are people too, and do things outside of the day-to-day. Take them to a soccer or baseball game. Get to know them and their interests.
  4. Back your product/service help with confidence
    Give them your assurance. This isn’t easy to do, and can often be taken into the mud when something goes wrong, but get to a point where the customer wants your attention, and assurance. Confidence is everything to them. They want to make sure everything's running smoothly, but having a point person to go to if not.
  5. Control communication
    There is NOTHING like way too many emails from ONE person. Keep communication tight. Whether it’s internal or with the customer themselves. Keep it short, straight to the point so that it can’t be misconstrued. Get to the level that gives them a great way to glance at updates and not have to worry on the execution. 

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